LOVE all of the praise Gwen is getting over the announcement of her L’Oreal ad campaign-MTV Buzzworthy is the latest media outlet to post their excitment:
Why? Because this Harajuku girl is WORTH it.
L’Oreal Paris just announced that the gorgeous Gwen Stefani will join the ranks of the brand’s beautiful spokespeople, the roster of which includes Jennifer Lopez, Milla Jovovich, Diane Keaton, Beyoncé Knowles, Diane Kruger, Evangeline Lilly, Andie MacDowell, Julianna Margulies, Eva Longoria, Freida Pinto and Kerry Washington.
Over the next few months, the rock star, mom, fashion icon and L.A.M.B. clothing line designer will bring her magic to the makeup and begin appearing in advertising campaigns for Infallible Le Rouge, a new collection of lipstick, and Superior Preference hair color. We feel a hair color deal is long overdue for Gwen Stefani, whose platinum hair with nary a ROOT has inspired nearly as many facsimiles as those of Marilyn Monroe. And it has to be said: Her always flawlessly applied red pout would inspire many a lip color sale. No Doubt!
Go Gwen! She’ll be “looking at her watch” for her L’Oreal Paris ad, which will premiere during the Golden Globes this Sunday. In the paraphrased words of Mrs. Gavin Rossdale, she’s still a super hot female, she’s got a million-dollar contract AND we’re all waiting for her hot track.
+ What do you think of Gwen Stefani as the latest face of L’Oreal Paris? Sound off in the comments!
EDIT:Even more praise from Vogue and Hollywood News:
GWEN STEFANI has been named as the new face of L’Oreal Paris. The 41-year-old No Doubt singer and designer of the L.A.M.B fashion label, will join Eva Longoria and other recent signing, Jennifer Lopez, as a global ambassador of the L’Oreal Paris brand. Famed for her trademark red pout, it’s little wonder that Gwen has been snapped up to front L’Oreal’s Infallible La Rouge Lip Color, with her debut TV ad scheduled to be broadcast during this weekend’s live Golden Globes coverage. “I can’t believe I get to be one of the L’Oreal Paris girls,” said the star speaking about her new role, “I love playing dress up, on stage or shooting videos […] To get to work with such a modern, talented group of people is really exciting. I’m a lucky, lucky girl.”
hollywoodnews.com: A unique voice, a fashion icon, a rock star… Gwen Stefani is clearly a phenomenon of the 21st century. The front woman of rock band No Doubt, she also released two highly successful dance records, which furthered her iconic status. L’Oreal Paris is extremely pleased to welcome her today as the brand’s new face.
“I can’t believe I get to be one of the L’Oreal Paris girls. I love playing dress up, on stage or shooting videos, it’s always been one of my favorite parts of being in a band. And to get to work with such a modern, talented group of people is really exciting. I’m a lucky, lucky girl”, says Gwen Stefani.
“Gwen is a stunning artist with mesmerizing talent and we are thrilled to have her on board. She takes beauty to another dimension, somewhere between style and art. A rock star and fashion icon, she’s definitely a modern muse of her time”, says Cyril Chapuy, Global Brand President of L’Oreal Paris.
“Gwen’s unique personal style and vivacious spirit, together with her career accomplishments in both fashion and music, makes her an inspiration for women everywhere, and an exciting addition to the L’Oreal Paris family”, says Karen T. Fondu, President of L’Oreal Paris USA.
Gwen Stefani is fascinating. She has been a member of the band No Doubt since they met in high school and began playing music in their garage. A composer, songwriter and singer, Gwen Stefani has given a voice to millions of girls across the world. No Doubt has sold more than 30 million copies of their albums including Tragic Kingdom, Return of Saturn and Rock Steady. The band received many Grammy nominations and won two in 2003.
Gwen’s icon status continued to grow with the release of her Grammy-nominated side project Love. Angel. Music. Baby. which came out in 2004. On this album she worked with many notable contributors including Dr. Dre, the rapper Eve and Pharell Williams. In 2006, Gwen released her second dance record The Sweet Escape and won the 2008 People’s Choice Award for favorite female singer of the year.
After wrapping up a sold out summer tour in 2009, No Doubt has begun recording their new album for release in 2011.
Gwen Stefani is inspiring. Both on the musical front, with her inimitable melodies, and in the world of fashion, where she is recognized and acclaimed for her unique style, in particular through her two highly successful fashion brands, L.A.M.B. and Harajuku Lovers.
By joining the L’Oreal Paris family today, Gwen Stefani will represent her own vision of beauty alongside other spokespersons, such as Jennifer Lopez, Milla Jovovich, Diane Keaton, Beyonce Knowles, Diane Kruger, Evangeline Lilly, Andie MacDowell, Julianna Margulies, Eva Longoria, Freida Pinto and Kerry Washington.
EDIT-FRom Billboard:Following in the footsteps of Jennifer Lopez and Beyonce, Gwen Stefani has announced that she will be the next face of cosmetics giant L’Oréal Paris.
“I can’t believe I get to be one of the L’Oréal Paris girls,” says the singer. “I love playing dress up, on stage or shooting videos, it’s always been one of my favorite parts of being in a band. And to get to work with such a modern, talented group of people is really exciting.”
Stefani, who has previously spearheaded two fashion lines and a perfume brand, will make her L’Oréal debut with a campaign for the Infallible Le Rouge lip color. The singer’s first TV ad will premiere during the Golden Globe awards telecast on NBC this Sunday (Jan. 16).
Meanwhile, the 41-year-old Stefani is focusing on new music, as her band, No Doubt, has officially begun recording their first album in almost 10 years.
EDIT-Statement from L’Oreal president Karen Fondu:
Marta Walsh got the sneak peek to Karen T. Fondu, President of L’Oréal Paris, announcing Gwen Stefani as the brand’s latest spokesperson.
January 14, 2011. I am extremely pleased to share the news that Gwen Stefani is the newest member of the L’Oréal Paris family. Over the next few months, the multi-talented rock star and fashion icon will begin appearing in advertising campaigns for Infallible Le Rouge, a new collection of conditioning long wear lip color and Superior Preference hair color.
By joining the L’Oréal Paris family today, Gwen Stefani will represent her own vision of beauty alongside a roster of extraordinary spokespeople, including Jennifer Lopez, Milla Jovovich, Diane Keaton, Beyoncé Knowles, Diane Kruger, Evangeline Lilly, Andie MacDowell, Julianna Margulies, Eva Longoria, Freida Pinto and Kerry Washington.
Gwen’s unique personal style and vivacious spirit, together with her career accomplishments in both fashion and music, makes her an inspiration for women everywhere. She has been the front woman of rock band No Doubt since they met in high school and has given a voice to millions of girls across the world. A phenomenon of the 21st century, she personifies the L’Oréal Paris philosophy, ‘Because You’re Worth It.’
We are thrilled to work with Gwen and look forward to the beginning of an exciting partnership.
EDIT-MORE Press mentions!!
From Yahoo Shine:
In the age where celebrities attach their name and likeness to just about any product for a buck, we’ve gotten tired of seeing famous stars pimp themselves out for nonsensical or lazy collaborations. But today we heard about a new celeb endorsement that rocks.
Gwen Stefani will be the new face of L’Oréal Paris. Her first job? Shilling the brand’s Infallible Le Rouge lip color. We can think of no better spokesperson, since the rocker is known for her prominent red lipstick.
“I love playing dress up, on stage or shooting videos, it’s always been one of my favorite parts of being in a band,” Stefani told People. When asked how she feels to be filling a role once held by the likes of Jennifer Lopez, Eva Longoria and Beyoncé Knowles, Stefani said, “To get to work with such a modern, talented group of people is really exciting. I’m a lucky, lucky girl.”
The image above is a sample from the L’Oreal shoot—so pretty! Stefani already has her L.A.M.B. clothing line, Harajuku Lovers fragrances, and other accessories, but a lipstick endorsement really is a great collaboration for her. As a super-busy mom, wife, rock star, and all around entrepreneur, we think Stefani is the perfect lady to put Infallible Le Rouge lip color to the test.
From E! Online:
It’s a match made in makeup heaven.
Gwen Stefani, who rarely goes out without her signature red lips and black eyeliner, has been named the latest face of L’Oréal Paris.
“I can’t believe I get to be one of the L’Oréal Paris girls,” the No Doubt frontwoman said in a statement. “I love playing dress-up, onstage or shooting videos—it’s always been one of my favorite parts of being in a band.”
Gwen joins an A-list group of ladies, including Eva Longoria, Jennifer Lopez and Beyoncé, who rep for the cosmetics brand.
Her TV ads will debut during Sunday’s Golden Globe Awards.