Lorenzo Martone Names Spring 2011 L.A.M.B. After-Party His Most Memorable

In a new interview with LookBooks,Lorenzo Martone,the co-founder of PR agency ARC NY,names the Spring 2011 L.A.M.B. after-party as the most memorable party he has ever organized. We remember Gwen’s awesome tweeting spree that night-it was certainly was a magical and exciting evening!

What’s the most memorable party you’ve organized?

Last year was our ARC NY Fashion Week party in combination with Gwen Stefani. It happened on the night of her L.A.M.B. show and it was such a sexy, fun and magical night! We partnered with the artist Mr. Brainwash (of Banksy’s 2010 Oscar-nominated documentary Exit Through the Gift Shop-fame) and he painted all of our models—Gwen too! We had the party in New York and everyone came—Kanye West, Marc Jacobs, Gwen, of course, Ciara, Alessandra Ambrosio, Irina Shayk—with so many beautiful and interesting people in the room. A memorable party for me is the one that you hope will never end!

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