UPDATE: TransWorld SNOWboarding has posted an article about the collaboration featuring quotes from Gwen;she says that despite the challenge of designing performance-oriented and technical apparel she is excited with how everything turned out and mentions that the Parka Jacket and Tux Pant are her favorite pieces from the collection. Also,Burton has posted a photo gallery of the entire collection on its facebook page. Congrats again to Gwen and her L.A.M.B. team on such an awesome collaboration!
Burton is thrilled to announce that its highly-anticipated women’s outerwear collection created with Gwen Stefani’s L.A.M.B. label is now available in select stores and online at Burton.com. Featuring a combination of Burton’s tech-savvy functionality with Gwen’s bold street style, the new L.A.M.B. for Burton collection features ten pieces that stand out both on and off the mountain.
“The goal was to have some fun and try something a little different, and I’m excited with how everything turned out,” said Gwen Stefani. “The clothing itself is really technical and performance-oriented so it was a new challenge. We worked really hard on the pants – I wanted to design a pair that had a really great fit and is super flattering but also cool with an edge. My favorite pieces are the Parka Jacket and Tux Pant, and I can’t wait to wear the collection this winter.”
The new collection is made up of scene-stealing down jackets, anoraks, parkas and vests, each with different prints like a large dalmatian dot pattern or an oversized houndstooth print. One star piece in the line is the Parka Jacket, which takes its inspiration from some of Gwen’s classic sources of inspiration and features Rasta stripes with a hint of military flair. Another highlight is the Tux Pant, a fully functional, high-tech snowboard pant dressed up with a stripe down the leg inspired by men’s tuxedo pants. Super soft beanies with bold patterns or in classic black solids complete the collection.
To get an in-depth look at the L.A.M.B. for Burton line, check out the BurtonGirls.com feature, and get all the product details and shop it here on the L.A.M.B for Burton site. The collection is in super limited supply, so get it while it lasts at select snowboard shops, Burton flagship stores and on Burton.com.
Anne-Marie Dacyshyn,the Vice President of marketing for Burton Snowboards,has posted an article on the company’s Burton Girls webpage about Burton’s new outerwear collaboration with L.A.M.B. We love how she praises Gwen and says that L.A.M.B.’s partnership with Burton made perfect sense. The article also features photos of models sporting pieces from the fabulous collection. As we’ve mentioned,the collection is now available at Burton.com as well as nationwide retailers and Burton Flagship stores. Have you purchased items from the Burton x L.A.M.B. collection?