Don’t think ”unexpectedly” is quite the right word to use,since it’s really no surprise how successful Gwen’s clothing lines have been,but Huffington Post has included L.A.M.B. and Harajuku Lovers on its list of the most unexpectedly profitable celebrity businesses.
Can’t take celebrity prankster Ashton Kutcher seriously? Think again. The actor’s built something of a mini-media empire is one of a handful of celebs who are making millions in their side jobs.
Sure, there’ve been plenty of celebrity businesses and start-ups over the years — and many don’t get too far once the buzz dies down. Britney Spears opened up the Manhattan eatery NYLA in June 2002. The restaurant received terrible reviews — along with a few lawsuits — and eventually closed, with a $350,000 debt.
But there still are a couple of celebrity businesses from which entrepreneurs could learn a lesson. There are even a couple celebrities who are probably getting to be more well-known as entrepreneurs than as entertainers. The eleven we picked have all been highly involved in their businesses by creating unique ideas and designs (Gwen Stefani) or as USA Today reports, buying out their lawyer’s minority stake in their own company in order to attain full business control (the Olsen twins).
Gwen Stefani’s L.A.M.B. clothing label made a successful debut at New York’s 2005 Fashion Week and now reportedly pulls in about $90 million a year, MSNBC and LeFashionLab noted. She later launched another fashion line— and another winner—called Harajuku Fashion Lovers. Both labels are worn by celebs like Paris Hilton and Nicole Kidman.