Fab Sugar:
Gwen Stefani left her LA life behind temporarily to attend the Fall presentation of L.A.M.B. at New York Fashion Week. How cool is this shot of her with her models? But before we check out her latest rockin’ chic designs, let’s hear what one of the coolest mommies in Hollywood said about her Fall inspirations, her favorite trends, and design aspirations. Be sure to also hear Gwen’s thoughts on red lipstick and her new fragrance.
Her design aspirations:
I just want to make stuff that I want to wear . . . Stuff I want to wear every day that’s to the left enough that it makes you feel unique and individual, but also you can wear it. That’s my ultimate goal . . . I think the collection has a lot of that in it . . . That’s the hardest thing to do. It’s easy to make some glamorous dress and put all of your energy into that. To make that T-shirt that you just throw on that’s actually cool and funky and makes people go, “Whoa!” When they’re jealous, that’s what I want to do.
To hear what else Gwen said and to see her Fall ’10 line, read more.
On the Fall collection:
The collection is kind of based on this vintage, naughty Hollywood girl — starlet girl, and then a little bit of a modern, futuristic girl, and a little bit of a soldier girl . . . What I’ve learned is that you kind of have the inspiration, you have the picture, you have an idea, and what I love about fashion and about doing it is that it just sort of evolves into whatever it’s going to be . . . A lot of things drop out, a lot of things don’t make it, but at the end of the day it’s like the creative process of that picture and that drama that makes you very creative and come up with things that you wouldn’t. And some of my favorite looks of the show are things where we were like, “There’s nothing on this rack!” And then you put it together, and there is actually something on the rack. I can’t wait to see it all together, with the music, and the girls, and the girls look so beautiful. They blow my mind.
On trend she’s looking forward to:
I just love when things that I love come back into trend. It’s funny because it does recycle, doesn’t it? I don’t really know what the trends, are; obviously my team kind of does that thing and I listen, whatever I like I just kind of go for.
Current trends she’s loving:
My whole life I always wore men’s pants, trousers, and would be that look. And I had to fight for years to try to get people to like want me to — and now they’re in. They’re gonna always be in for me. Like when they’re out, I’ll still wear trousers.
Sugar HQ is all over Bryant Park for Fashion Week (Team Bella will be posting live from New York the entire time, so remember to check in here for cool backstage sneak peeks). Earlier today, one of the lucky ladies from PopSugar got the chance to chat with Gwen about all manner of things, including the multitalented star’s iconic red lipstick and what’s up next for Harajuku Lovers. To find out what she had to say, just read more.
On her red lips:
My husband actually really likes it, so whenever I don’t [wear red lips] he’s like, “Where are the lips?” I like that Hollywood glamour — always have and always will. [I’m] stuck in my own ways!
On her new line of fragrances:
The new fragrance is Sunshine Cuties. Last time we got to change the clothes; this time we got to change the fragrance, which is really fun and really challenging. For me, fragrance is really hard because it’s so abstract . . . It’s really hard, especially doing five at once and trying to get personalities in there — the girls’ and my personality. I like these. They’re a lot lighter and more kind of daytime-summery . . . And we have new ones coming out; they’re mind-blowing. So adorable.
On Harajuku Lovers going so far:
I really love the projects. I can’t belive that it got this far, because I started Harajuku Lovers because of my album — to do a whole world of Harajuku, and it was never intended to keep going. But these dolls, I just like them; I have the big ones in my house.
Style:
Gwen Stefani won’t let a little last-minute emergency—as in, half of the Fall collection getting stuck in transit due to the blizzard—get her down. “We’ve had to scrape together what we can,” she said in a preview the day before her L.A.M.B. presentation, “but it’s actually forced us to be even more creative.” Case in point: a “vest” she strung together on the fly by linking up several leather belts.
Explaining the mood this season, she ticked off a checklist of tried-and-true Gwen references: “vintage, boudoir, military, fifties, sexy, and futuristic.” Making it all work might sound like a tall order, but the mash-up was signature Stefani, right down to the models’ pinup hair and scarlet lips. Among the more successful looks was a tailored military jacket worn with skinny houndstooth jeans, a twill and boiled-wool trenchcoat, and a chic black ponte-and-leather body-con dress. If the collection wasn’t exactly concise, the variety and uniqueness of many of the pieces will get them noticed on the sales floor. And, no, you don’t have to be a ska punk to pull them off.