L.A.M.B’s Collaboration with Intimates Brand Hanky Panky Launching in July!


UPDATE: Hanky Panky has now issued its own press release announcing its collaboration with L.A.M.B., featuring an extended quote from Hanky Panky co-founder Gale Epstein in which she praises Gwen as ”an icon of great style and glamour” and expresses how excited the brand is ”to offer a collection of lingerie that connects women with their inner rock star!” We are excited, too, and again wish Gwen and her L.A.M.B. team all the best with the July launch!

A NEW EXCLUSIVE HANKY PANKY INTIMATES COLLECTION WITH GWEN STEFANI’S L.A.M.B BRAND
LAUNCHING JULY 2014 as a LIMITED RELEASE

An exclusive design collaboration between Hanky Panky, makers of the World’s Most Comfortable Thong®, and musician and fashion entrepreneur Gwen Stefani’s much loved L.A.M.B. fashion label, launches internationally July 2014.

Available at leading retailers and at www.hankypanky.com, the new L.A.M.B. x HANKY PANKY collection includes four new, exciting groups based on Hanky Panky’s bestselling styles. The collection has been designed and created by the L.A.M.B. team in conjunction with Hanky Panky’s New York-based studio.

The result is L.A.M.B. x HANKY PANKY, a fun, sexy and sophisticated collection that incorporates Gwen and L.A.M.B.’s signature mix of pop, punk and tribal influences with Hanky Panky’s unique fit and exclusive lingerie, loved by women of all shapes and sizes.

Says Gwen, “I’ve had so much fun working on the L.A.M.B. x Hanky Panky collaboration. Hanky Panky makes amazing product and combined with some classic L.A.M.B. prints and designs we’ve come up with my dream collection!”

Says Gale Epstein, co-founder and creative director of Hanky Panky, “Gwen Stefani is an icon of great style and glamour. A Hanky Panky alliance with her fashion label, L.A.M.B., is a natural fit as both companies share strong similarities: both were founded on vintage references and embody empowerment and femininity; both are known for trendsetting design. We are excited to offer a collection of lingerie that connects women with their inner rock star!”

Exciting news for all you L.A.M.B. lovers! In a new Women’s Wear Daily article, it’s been officially announced that L.A.M.B. is collaborating with intimate apparel brand Hanky Panky on an exclusive, music-inspired collection that will launch worldwide at major department and specialty stores as well as on hankypanky.com in July!! (Reports of the collab had surfaced last week.) The L.A.M.B. x Hanky Panky line, which has been designed and created by the L.A.M.B. team in conjunction with Hanky Panky’s New York-based studio and which will range in price between $23 and $86, includes four groups based on Hanky Panky’s best-selling styles using classic L.A.M.B. prints and designs: Geo,Old School,Old English Jersey, Lambie Camo and Rasta Jersey & Rob. Gwen is quoted as saying about the collection, “Hanky Panky makes amazing product, and combined with some classic L.A.M.B. prints and designs, we’ve come up with my dream collection.” According to WWD, Gwen and her team reached out to Hanky Panky’s owners about creating the joint collection. Gayle Epstein, cofounder and creative director of Hanky Panky, said the collaboration is sensible because “both companies were founded on vintage references and embody empowerment and femininity.” Sales of the capsule line could exceed $3 million the first season, according to industry estimates. The WWD article also features a sneak peek at the line-it’s fabulous!!

There’s a store locator for Hanky Panky (including a listing of international locations) here. Much congratulations to Gwen and her L.A.M.B. team on yet another amazing collaboration!!!

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Gwen Stefani just can’t stop collaborating.

In the latest in a string of deals, Stefani and her fashion label L.A.M.B. have entered into a collaboration with lingerie and thong specialist Hanky Panky. A fan of Hanky Panky thongs, Stefani and her team reached out to Hanky Panky owners Lida Orzeck and Gayle Epstein about doing a joint collection of intimates bearing the L.A.M.B. x Hanky Panky name.

The exclusive, music-inspired collection will launch worldwide at major department and specialty stores as well as on hankypanky.com in July.

“Hanky Panky makes amazing product, and combined with some classic L.A.M.B. prints and designs, we’ve come up with my dream collection,” said Stefani.

The line, which has been designed and created by the L.A.M.B. team in conjunction with Hanky Panky’s New York-based studio, includes four groups based on Hanky Panky’s best-selling styles:

• Geo, an edgy, vintage-inspired print in pink, rose, beige and black. The group includes a number of Hanky Panky’s most popular styles, such as a soft bra, a boyshort, a cami and barely there thongs, but features L.A.M.B’s embellishments of lace and black accents. There’s also a sexy, fitted teddy.

• Old School, Old English Jersey, a group inspired by California’s super-stylish Chola Girls that features L.A.M.B.’s signature typographic print with the words, “Love, Angel, Music, Baby” printed on soft Modal jersey trimmed in black and embellished with hot pink rosettes. Styles include a bralette, a hipster, a scoop-neck tank and thongs.

• Lambie Camo is rendered in camouflage printed lace in florescent shades of pink, gray, white and neon yellow. Styles include a bralette, a hip-cropped cami and retro-looking thong, boyshorts, G-strings and a variety of top-selling thongs.

• Rasta Jersey & Rob channels Stefani’s rocker roots. The group features red, gold and green stitching details contrasted against black Modal knits. Trimmed in black lace, bright gold hardware and a L.A.M.B. signature nailhead “L,” this group of casual selections can be worn as undergarments or as statement pieces.

Suggested retail will be $23 for a printed G-string to $86 for a chemise.

Epstein, cofounder and creative director of Hanky Panky, said the collaboration made sense because “both companies were founded on vintage references and embody empowerment and femininity.”

A wholesale sales projection was not available, but sales of the capsule line could exceed $3 million the first season, according to industry estimates.

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