Burton Snowboards has issued a press release officially announcing its outerwear collaboration with L.A.M.B.! The release mentions that the capsule collection will feature a variety of women’s jackets, vests, pants and beanies ”that are a unique mash-up of Gwen’s bold street style combined with Burton’s on-mountain functionality” and will be available at nationwide retailers, Burton Flagship stores and online at burton.com in early September,2013. Highlights of the collection are the pictured Parka Jacket and Tux Pant,which look awesome-we can’t wait to see the rest of the collection and again wish Gwen and her L.A.M.B. team the very best with their latest amazing collaboration!!
Burton Snowboards is excited to debut a new outerwear collaboration with L.A.M.B by Gwen Stefani for their women’s winter 2014 product offering. The new L.A.M.B. for Burton capsule collection features a variety of jackets, vests, pants and beanies that are a unique mash-up of Gwen’s bold street style combined with Burton’s on-mountain functionality. The result is a line of fresh outerwear that’s ‘haute’ for winter weather.
High points in the line include the L.A.M.B for Burton Parka Jacket and Tux Pant. The Parka Jacket is more than its namesake implies. Take this all-mountain, waterproof piece to the snowboard parks, peaks, and everything in between. Tech-savvy features and breathable 3M™ Thinsulate™ insulation are combined with fashion-driven prints for a jacket that is rider-ready and primed for on-snow action.
The Tux Pant features a waterproof/breathable DRYRIDE Durashell™ 2L fabric, and is amped up with colorful hits and punk flair that stand out in any conditions. The breathable taffeta lining puts in overtime to keep you dry and comfy, and a seamless jacket-to-pant interface makes it so easy to spend a day on snow.
The entire L.A.M.B for Burton Collection was on display exclusively at the SIA Snow Show in Denver this past weekend and will be available at nationwide retailers, Burton Flagship stores and online at burton.com in early September, 2013. For a first look at this haute new collaboration, check out the attached images of the L.A.M.B for Burton Parka Jacket and the Tux Pant. Stay tuned for more details later this year.
About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia and California. For more information, visit www.burton.com.
UPDATE: Women’s Wear Daily has posted a short article with quotes from Gwen and Burton Snowboard chief creative officer Greg Dacyshyn about the 10-piece collab,which will range in price from $20 for an acrylic beanie to $180 for a down jacket.
HOT AND COLD: Mary’s little lamb may have been white as snow but Gwen Stefani’s new L.A.M.B. for Burton outerwear collaboration is all brash patterns and street-style details and will be hitting slopes come fall.
Making its debut at the SIA Snow Show in Denver, ending today, the 10-piece collection is set to begin retailing at Burton flagships and online at burton.com this September. Wholesale prices will range from $20 for an acrylic beanie to $180 for a down jacket. “The pieces are a unique mash-up of Gwen’s bold style combined with on-mountain functionality,” said chief creative officer Greg Dacyshyn, who hopes the collaboration will ignite other projects.
The line includes parkas trimmed with the designer’s signature Rasta stripes or houndstooth patterns, as well as punky details like oversize zippers and military quilting. “The clothing itself is really technical. We haven’t done that before so it was a new challenge,” said Stefani. “We worked really hard on the pants. You don’t think of snowboarding pants as being superflattering by nature so we tried to mix masculine and feminine, which we always do, and give them a really cute fit, then added a tuxedo stripe for that edge.”
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