In a new Chicago-Sun Times article that praises Gwen’s Harajuku Mini line at Target for having such edgy and affordable items for babies,kids and tweens,it was revealed that the latest installment of the line will be coming out next month. Target’s spokesperson goes on to compliment the Harajuku Mini collection as being unlike anything else the retailer has offered from a style standpoint,saying that it allows kids to have fun with clothes and express their individuality. We couldn’t agree more and look forward to seeing the newest super-kawaii Harajuku Mini items!
On the flip side, many affordable retailers such as Target or Kmart have made it their business to pack plenty of on-trend fashion into their children’s collections. Target has its own in-house design team, churning out new looks under the exclusive labels Circo and Cherokee.
“The focus is affordable options but options kids want to wear — stylish, fashion-conscious trends, but at prices parents can afford because kids grow,” says Target spokesperson Jessica Deede.
In addition, Target partners with designers for temporary collections, such as Missoni (which sold out in just a few hectic, elbow-throwing minutes last fall) and Liberty of London.
And while the Circo and Cherokee labels at Target may not stand out as being particularly unique or edgy, Target’s recent partnership with Gwen Stefani has caught my attention. The playful line, called Harajuku for Target, offers nautical-inspired outfits for babies that have a ton of edge, and colorful rockstar looks for older kids, all between $4 and $30. And it will be an ongoing collection, with a whole new crop of looks coming out next month.
“It’s a collection unlike anything else we have offered from a style standpoint,” says Deede. “It allows kids to really have fun with clothes and kind of express their individuality.”