Gwen expanding her Harajuku Lovers brand


Forbes has posted an article online on the expansion of Gwen’s Harajuku Lovers brand. The article is detailed on covering how Gwen branched out from her L.A.M.B brand to creating a less expensive line for her fans, based on the Harajuku Girls. HL was initially used as merchandise for her 1st tour. The brand featured shirts and accessories, to a point where they had bags, watches, several clothing items (men and women), shoes and then a perfume line that still available today. Having to successful brands made Gwen a business mogul. Harajuku Lovers continues to grow, with pet gear, a line for children with Target, a partnership with Chasing Fireflies and many more.

It’s an interesting article and now with the release of Kuu Kuu Harajuku and the licensing deals for the show, we look forward to see what more we are going to see from Harajuku Lovers.

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