Urban Decay Announces Ultraviolet Edge with Gwen

Urban Decay Cosmetics The Ultraviolet Edge
Gwen attends Ultraviolet Edge announcement event

Refinery29 has reported that Gwen is teaming up with Urban Decay in a new global initiative called the Ultraviolet Edge. The project will “support a variety of organizations that are doing incredible things to empower women.”

You, fans, will be the main key to help this project! Urban Decay created a “brand-new, limited-edition Eyeshadow Primer Potion called Enigma, described by founder Wende Zomnir as somewhere between the Original nude shade and the nude, matte Eden.”The price of this potion is $20 and 100% of the profits will go to Ultraviolet Edge.

UD founder Wende Zomnir told Yahoo! that the chosing Gwen for the project was a no-brainer and that she admired her forever. She met Gwen in the early days of No Doubt and she digs Gwen’s “innate ability to set trends and defy expectations.” Continuing on Gwen: “She also shares their passion for empowering women and will help give this initiative the attention it deserves.”

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