Media Buzzing Over Newest Harajuku Mini Installment

The media is buzzing over the new installment of Gwen’s Harajuku Mini line,which is now available at Target stores and We love how everyone is loving the super kawaii new items. Don’t forget to enter at by March 13 to win the ENTIRE new collection!


Gwen Stefani’s latest L.A.M.B. collection may be all about beehived, Amy Winehouse-meets-punk looks, but for her funky children’s line for Target, the No Doubt frontwoman and mother of two is offering up food-themed fashions.

The spring 2012 collection of her affordably-priced (ranging from $12.99-$21.99) Harajuku Mini line focuses on bright berry motifs, gingham prints and cutesy bows in reds and yellows for girls. For the boys (of which Gwen has two, Zuma and Kingston), the celeb designer has sporty pants with french fry and cheeseburger graphic prints, as well as paint-splattered separates (how practical for the inevitable stains — they’ll probably just blend right in).

The new Harajuku Mini collection — the third installment Stefani’s overseen for Target — hits stores this week. View the collection here, and check out Gwen and her boys at the L.A. launch party for Harajuku Mini in the photo above.


Fans of Gwen Stefani’s Harajuku Mini line take heed — the latest installment of adorable designer duds from Kingston and Zuma Rossdale’s mom will hit Target stores this week! Plot out your upcoming shopping spree with our sneak peek of the collection, which is chock-full of sweet ginghams, berry, and floral prints for little girls, and splatter-paint and anime-inspired cartoons for boys (all priced between $13 and $22).

Which of the pieces are you most excited to scoop up for your kiddos? There’s so much to choose from . . . share your faves with us!


We’ve said it before and we’ll say it again — if only we could be kids again. We’d especially like to reverse time to play dates and naps if we could wear Gwen Stefani’s Harajuku Mini line, created especially for Target. The third installment of the Harajuku Mini collection hits store this week. Remember this adorable moment from her first set? And these precious anchors and stripes from her second set?

Now, we just can’t get enough of the darling designs including, peep-through prints (think gingham peeking out from under a sweatshirt dress or as the sleeves of t-shirt) and cheeky onesies (check out the “Bruisers Athletic Department” number).

We’d wear it all ourselves if we could, but we’ll let the wee ones rock Gwen’s design this time. Shop the new installment at now and in stores this week!

Leave a Reply

Your email address will not be published. Required fields are marked *