Gwen Talks to E! About the ShoeDazzle gx Collection

Gwen talked to E! about her collaboration with ShoeDazzle on the new gx collection, which again is launching TONIGHT at midnight PST exclusively at! The article features more quotes from Gwen about the collection and a lovely new photo of Gwen posing with gx items, as well as her own hand-drawn sketches of the line! We seriously cannot wait for the launch of the gx collection-thankfully, it’s only a few hours away!


There are few things we love more than a sneak peek and Gwen Stefani has provided us with a truly special one today. The designer is letting us in on the early stages of her creative process by sharing her hand-drawn sketches from her new collaboration with Shoe Dazzle.

The collection, gx by Gwen Stefani, will launch tomorrow February 26 and will include shoes and handbags.”I created gx with the goal of making amazing shoes and bags at really great prices,” the expecting singer told E! News. “Gx is super luxurious and stylish but still afforadable.”

How affordable? All items are under $110. Our credit cards thank you in advanced, Gwen!

Of course, the line is influenced by the pop star’s signature style: edgy-chic with a dash of sexy. Her sketches reveal a strappy sandal, a fancy wedge, and a not-so-basic pump. All three styles (Chiyo, Kana and Mayuko) are sky high—definitely above four inches. And although the colors aren’t shown in the drawings we have confirmed the collection features a graphic palette of black, white, red and cobalt.

It’s been quite a busy pregnancy for Stefani, who is currently expecting her third child with husband Gavin Rossdale. Just yesterday it was announced that her L.A.M.B line would be teaming up with Hanky Panky for a lingerie collection.

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